EVERY HANDPRINT TELLS A STORY
September is a time when we reflect on the graveness of this disease and think about the brave children who face it. Through no fault of their own, cancer strikes at a time when kids just want to be kids. They have dreams, goals and so much to contribute. Every 36 minutes in this country a child is diagnosed with cancer. Hyundai and its US dealers created Hyundai Hope On Wheels in 1998.
From the sale of every new vehicle, a donation is made to fight cancer. To date, more than $130 million has supported research at Children's Hospitals across the nation. Hyundai Hope on Wheels, a partnership of Hyundai dealers across the U.S. and Hyundai Motor America, today announced a new nationwide initiative to raise funds to fight childhood cancer. Hyundai dealers have pledged to donate a total of $3 million dollars to Hope on Wheels based on vehicles sold during the month of September (National Childhood Cancer Awareness Month). This will be matched by a $3 million contribution from Hyundai Motor America so that through this effort,
Hyundai will donate a minimum of $6 million in the month of September to children's hospitals and other non-profit organizations across the country in the form of "Hyundai Hope Grants."
These Hope Grants will fund childhood cancer research projects as well as survivorship programs and other resources designed to improve quality of life for children with cancer. Hyundai and its dealers are expanding their historic commitment to battling childhood cancer with the "Hyundai Gives Hope on Wheels" September program. By the end of the year, through this new initiative and existing fundraising programs, Hope on Wheels will have awarded more than $22 million dollars to support the fight against childhood cancer since it became involved with this cause more than a decade ago.
"Hyundai and its dealers have been committed to fighting childhood cancer since 1998. After visiting children's hospitals across the country and meeting thousands of extraordinary children affected by childhood cancer, we wanted to share their stories with our communities and customers," said John Krafcik, President and CEO of Hyundai Motor America. "This September, our goal is to raise more awareness of this issue than we ever have before to support the fight against this dreaded disease with the hope of seeing more children go on to live long, happy lives, free of cancer."